Getting Started with Adobe Experience Platform

Description

This is a 2-day course which offers the same content as the previous 1-day course of the same title. The duration was extended to accommodate the time required to complete the training. There are no changes in the topics being covered. Getting Started with Adobe Experience Platform is a 2-day instructor-led (classroom or virtual) course, where you will learn the basics of Adobe Experience Platform. You will learn how to navigate through the Experience Platform user interface (UI), ingest data, apply data governance, work with real-time customer profile and segments, create queries, analyze data, and create and test machine learning model recipes in Experience Platform ...

Highlights

  • Describe the features and benefits of Experience Platform
  • Explain Application Services powered by Experience Platform
  • Navigate through the Experience Platform UI
  • Explain data ingestion in Experience Platform
  • Explain Experience Data Model (XDM)
  • Explain data governance and privacy service in Experience Platform
  • Explain Real-Time Customer Profile in Experience Platform
  • Create a segment in Experience Platform
  • Explain queries in Experience Platform
  • Create and execute basic queries in Experience Platform
  • Create queries by using Adobe-define Functions (ADF) to obtain specific contextual values in Experience Platform
  • Create a visualization report for an Experience Platform data in Microsoft Power BI
  • Describe Data Science Workspace in Experience Platform
  • Create a recipe in Experience Platform
  • Create a machine learning model in Experience Platform

Details

Adobe

Adobe Experience Platform (AEP) enables organizations to create real-time centralized profiles of their customers, based on aggregated data from multiple sources. AEP builds upon the traditional functionality of a Real-time Customer Data Platform (RT-CDP) while also applying data science and machine learning to deliver consistent interactions at scale, across several orchestration layers in your marketing stack. AEP can leverage existing data sources such as behavioural, transactional, financial or operational information to enhance existing decisioning & CRM technologies to drive business outcomes.

Outcomes and insights through AEP include: Providing consistent data governance, managing data on one platform, building real-time profiles, building advanced segments, and activating audiences across profiles.