Michael Mgebroff
Adobe

Michael Mgebroff

Create an Audience Based on Events

Create Audiences Based on Events in Adobe Real - Time Customer Data.

  1. On the left navigation pane, click CUSTOMER > Audiences. The Audiences page opens.
  2. Click Create audience. The Create audience dialog opens.
  3. Select Build rule as the audience creation method and click Create. The rule builder canvas opens.
  4. Click the Events tab on the left pane. The existing events and event types are displayed, as shown. Adobe
  5. Under the BROWSE CLASSES section, click XDM ExperienceEvent. All sub folders under the event are displayed.
  6. In the XDM ExperienceEvent menu, scroll down and click the Product List items folder. The available fields under Product list items are displayed.
  7. From the left pane, drag the Name field onto the rule builder canvas. The Name field is added.
  8. Retain equals as the operator.
  9. In the select or type options box, type Ray- Ban Rb2132 New Wayfarer Sunglasses and press Enter,as shown: Adobe The product name Ray- Ban Rb2132 New Wayfarer Sunglasses is added to the rule.
  10. Click Refresh estimate on the right pane to view the number of profiles who qualify.
  11. To name this segment, in the Name box on the right pane, type Sunglasses Event Segment.
  12. Click Save and close. The segment is created, and the segment summary page is displayed.